Elyse’s journey began with a creative response to a contest and blossomed into a mission to simplify and demystify the complexities of international trade. In 2010, while the Director of Training at the International Trade Center, SBDC, Dallas, Texas, Elyse entered a contest by British Airways. The contest, The Face of Opportunity, requested video submissions on ways to expand international trade.
In Elyse’s living room, she dreamed up The Riddle of the Exporter, which was all the crazy acronyms that confuse every exporter, new and old. She was one of 250 people selected and was fortunate enough to travel with other entrepreneurs to New York, London and Prague, courtesy of British Airways.
After that, it made sense, that to solve The Riddle was to conquer the world of exporting. See Elyse’s original 2010 video.