At Export Connector, we offer lotsa (as they say in Texas) services to make your exporting adventure easy, exciting and profitable! Trust us … this is something you can hang your hat on!



Licensed Courses for SBDC, Colleges & State Agencies

Project Management

Public Speaking



The Riddle of the Exporter™ is 100% interactive – no “death by PowerPoint.”  Using a game format, teams walk through the export process with different products to different countries.  We share serious export information in a way that is easy to digest.  Our training is based on proven adult learning techniques and common business sense.  Export Connector offers 2 types of training:  onsite and virtual.


Experience the fun and effectiveness of The Riddle of the Exporter™
onsite training with BettySue Export Queen.

Option 1

One day - Covers The Riddle of the Exporter-8 Step Process™

Option 2

Two days – Covers a deep dive, with 4 steps of the 8-Step Process™ each day

How could anybody take a dry topic with more acronyms than Carter has pills and keep me engaged for a full day? Elyse did it…engaging, practical, humorous, illustrative, even during the harsh “hour of hell” after lunch. The structure/content was well thought out with each section building upon the previous one. The workbook is very thorough and a resource we will keep on our shipping desk. Highly informative seminar in a digestible, enjoyable format. Thank you, BettySue!

Tom B. Owner, Glacier Hops Ranch, Whitefish, MT

Betty Sue…it works! I hired Elyse to present the Riddle of the Exporter™ sight-unseen. We hosted 55 exporters of varying levels of experience and the real miracle–they ALL came back after lunch and participated even more enthusiastically. We received an unprecedented number of thank you emails for bringing Betty Sue to Montana to teach them a complicated topic in such a fun way. I cannot recommend it highly enough!

Angelyn D. International Trade Manager, State of Montana, Export Montana


Option 1

Virtual webinar. One hour overview of The Riddle of the Exporter™ 8-step process plus Q & A for your audience

Option 2

On Demand. Pre-recorded sessions with Elyse & BettySue offering The Riddle of the Exporter™ full 8-step process course. Export BettySue’s products to four countries. Includes activity guide, point competition, homework and workbook. Watch at your own convenience. Can be purchased as separate modules or the full course.

The virtual version of “The Riddle of the Exporter™” course exceeds expectations of what this course is supposed to be. The Riddle of the Exporter 8-step process is a very effective tool for traders who are both in the initial stage to export and to improve the processes that already had started. The goal to research markets, learn regulations, transportation and payment options help create an effective export plan.

Rafael M International Trade Center Director, Puerto Rico Small Business & Technology Development Centers


The workbook was first published in 2010 to compliment the training. Since then, it has expanded into a stand-alone reference book. The workbook is now available as an e-book or downloadable pdf. It has been updated approximately every 2 years with important industry changes and clarifications. We are on our 9th version.

The unique aspect of the eBook is that each page has key resources that are linked directly to the sources. You can click the link right from the book to take you to important resources such as the Schedule B Search Engine. How easy is that!

The workbook can be purchased alone or with the On Demand training.

The workbook is a cheat sheet…on steroids! The Riddle of the Exporter offers a comprehensive method to export backed by an easy to follow workbook with checklists.”

Lisa R. Small Business Development Center


Are you looking for a seminar that can give your students or clients practical export knowledge?

The Riddle of the Exporter™ is an effective tool for any audience level with its interactive, easy to understand methodology. Follow BettySue on her exporting adventures, exporting 4 products to 4 countries.

With The Riddle of the Exporter™ licensed course, you are the guide. You can organize the material for one client or an entire class. All the materials of the On Demand class are available for use

“I would personally like to thank you for your help with the business plan we submitted in the Free Trade Alliance Education Foundation International Business Plan Program. We had no clue what we were doing or how it would get done but you helped us tremendously! The Riddle of the Exporter™ program helped organize our thoughts, gave us a platform of what to research and in the end helped us bring together our global idea with global marketing strategies. As the first ever team to compete from the Alamo Colleges we were able to use The Riddle of the Exporter™ to place 3rd in the Undergraduate category. This competition covered 18 teams representing schools from 23 countries! It was a proud moment for all of us.

Naphtali B. & James L. and all of Team #15


Project Management with A Vision, Supporting Your Mission

With 30+ years in business and project management, Elyse Eriksson has a unique and proven way to successfully complete your next project. Starting with your mission, she is able to develop a clear path to the end goals while creating excitement and team efficiency. Elyse has worked on projects of all shapes and sizes. Just give her the resources, a starting point and ending point and the amazing results will follow! Some example of her work include:

Bush Institute Independent Consultant, Special Project Study

Project scope:  Conducted a feasibility study for an international consortium supporting accelerators and start-ups in Canada, Mexico and the United States.

International Trade Administration/U.S. Commercial Service, Women’s Global Trade Empowerment Forum (WGTEF)

Project Scope:  Organized WGTEF program for multinational companies, U.S., Mexico, Canada women entrepreneurs, created a mentorship program in coordination with the U.S.

Classic Cast Stone of Dallas, Inc. and Slate Select, Inc. manufacturing companies, Garland, TX

Projects: From start up to 30 year companies, every step is a project. The fact, that Classic Cast Stone and Slate Select are small businesses with fewer resources adds greater challenges.

George W. Bush Institute

I proposed creating and hosting a business plan competition and incubator designed to encourage startups and small business in the U.S., Canada and Mexico to work together to compete in regional and global markets. Elyse’s vision, her networking skills and her entrepreneurial instinct combined with very strong communications skills, made is possible for us to make that decision confident that we understood the context and the market situation and how they were likely to evolve in the future. Elyse is a strong member of any team she joins, and her business acumen, global vision and collegial persistence make her an asset that any team leader should covet.

Matt Rooney Managing Director, Economic Growth Initiative, George W. Bush Institute

International Trade Administration

Thank you for your commitment to make the Inaugural Women’s Global Trade Empowerment Forum (WGTEF) an amazing success! Your positive team spirit and ingenuity helped us persevere and surpass all expectations with our virtual six-part series. You and BettySue Export Queen were the biggest hit of all.

Ana Guevera Deputy Assistant Secretary for U.S. Field Operations, U.S. Department of Commerce/International Trade Administration, WGTEF Coordinator

Classic Cast Stone & Slate Select

Elyse Eriksson's expertise in marketing, sales, and business management was instrumental to the success of Classic Cast Stone, and Slate Select. I could not give any other colleague a higher recommendation, in my 20 year tenure with Classic Cast Stone.

Cy Young, Sr. Project Manager

Public Speaking

Can your speaker deliver business-changing concepts while captivating your audience?  Elyse can. 

Exporting is an extremely important topic for any business today that wants sustainable growth.  In a one hour breakout session, you can learn the nuts and bolts of the export process in a way that is easy to understand.  Audiences walk away with a new understanding of how global trade is relevant to their business.

Elyse was one of 24 speakers at our Global Entrepreneurship Export Exchange held in Dallas. As the Conferences Director for 6 conferences globally, I have seen over 100 speakers provide content to help explain global trade. I was impressed with Elyse’s ability to connect with entrepreneurs, and to explain global exporting in simple terms that really cut through a lot of the mystery and intimidation that most entrepreneurs feel when considering global expansion. She was hands down the most highly rated speaker of the conference. I received feedback from many attendees thanking me for providing access to such a relevant and valuable resource.

Adrienne P. E3 Conferences

Taranis, LLC dba Export Connector


Copyright © 2024 · All Rights Reserved · Export Connector

Scroll to Top