About Us


Welcome to a new way of learning about the world of global trade! We are excited about exporting and believe you should be too. Let us share our story with you and explain how we’ve become “disruptors” in the export education industry.

At the helm of our journey is Elyse, a small business enthusiast who never imagined she would find herself deeply entrenched in the cement industry, overseeing not one but two thriving businesses with over 100 employees. On her journey, she discovered three important pillars of knowledge.

1. The power of processes in running a company. Process make learning a new task manageable, keeps company operations aligned and is essential to employee expertise.

2. The underestimated impact of exporting on a company’s bottom line and long term growth. It can literally recession proof a business.

3. Training is essential. Bad training serves no one. 

Enter BettySue Export Queen who helps folks solve The Riddle of the Exporter™. Together Elyse & BettySue have revolutionized the way a serious topic is taught, utilizing adult learning techniques and gamification. Attendees experience “real life” exporting adventures as a consultant to their client, BettySue to earn the title of Export Millionaire.

Join us as we work together to solve The Riddle of the Exporter™.

If BettySue can export, You can export!

Let's unlock the doors to new opportunities and venture into the world of international business
with confidence, excitement and of course, profits!

Elyse Eriksson,

CEO (Chief Edutainment Officer)

To Elyse, small business owners are her heroes. She is over the moon when she has the opportunity to meet them and train them.

As a lifelong entrepreneur, Elyse Eriksson has explored a wide variety of business ventures.  Early in her career, Ms. Eriksson owned two manufacturing companies specializing in cement-based products, Classic Cast Stone of Dallas, Inc. and Slate Select, Inc.  She developed all aspects of the business from start up to sales and operations, including importing and exporting. 

As the Director of International Training and Business Counselor at the International Trade Center Small Business Development Center in Dallas, TX, she obtained the designation of Certified Global Business Professional (CGBP). 

Elyse has served as a project manager in global oriented ventures for organizations such as The Bush Institute and the International Trade Administration/U.S. Commercial Service. She is also a licensed insurance agent offering export credit insurance. 

Elyse has served on the board of the North Texas District Export Council, Scandinavian American Economic Development Alliance and Organization of Women in International Trade – DFW.  In 2010, she was selected as one of the 250 finalists in the British Airways Face of Opportunity contest and traveled to events in New York, London and Prague, courtesy of British Airways. 
Ms. Eriksson received a B.S. in Design from the University of Texas, Austin, a Masters in Civic Affairs and an M.B.A. in International Management from the University of Dallas in Irving.

In addition to traveling for work, she goes on scuba diving trips with her kids and visits friends in Templeboy, Ireland.

BettySue Export Queen,
Small Town U.S.A.

Elyse has trained many people, and somewhere along the way, BettySue became her training alter ego.  So, who is BettySue and why is she important?

Elyse has trained many people, and somewhere along the way, 

BettySue became her training alter ego.  So, who is BettySue 

and why is she important?

Elyse has trained many people, and somewhere along the way, BettySue became her training alter ego.  So, who is BettySue and why is she important?

BettySue, and her husband, Earnie Earl, are typical of small business owners around the world. She is known for her Texas-style big hair and sparkle.  In Texas, they say…the bigger the hair, the closer to heaven”. You will know she is in the room when you hear, “BettySue is my name and exporting is my game”.

BettySue is from Cactus, Texas but she could be from Toad Suck- Arkansas, Why- Arizona, Why Not-North Carolina, Whitefish- Montana, Boring- Oregon or even Santa Claus,-Indiana. She represents the best of small town, small business, using common sense backed by hard work. 

Many of her products have been exported around the world including her Texas Tongue Torch Sauce, and Rattlesnake Olive Oil (https://texasoliveranch.com/) along with her newest item, BettySue’s Rhinestone Studded Night Vision Goggles for fashionista hunters. 

As BettySue became more successful in exporting, she was given the nickname of Export Queen and it stuck! Fun is her middle name and she creates fun even while sharing serious information. She is certain that exporting can change your business just like it did hers.

Export Connector Team

Export Connector and The Riddle of the Exporter™ aim to empower entrepreneurs and small business expand their reach through global trade. We do this by:

market research, legal contracts, intellectual property protection, banking and financial sectors.


Together as a team, we can help you fulfill your business goals.

Taranis, LLC dba Export Connector


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